Festival Greetings,
It's the festival season in India and Divali is on Nov 9. The papers are full of advertisments, markets are full of hoardings, SALE banners are seen everywhere. Every company wishes to see their profit / revenue charts going up for this month expecting higher sales. I also went to the market hoping the surge in number of visitors but I don't think I found anything special. Every weekend, the market is as much flooded as I saw this weekend.
I observe this as just one of the indicators of the changing lifestyle of our society. Earlier, people used to wait for Divali to buy the car, music system, TV, some gold or whatever. Now, people don't wait for this festival season to go out with their shopping lists. In my opinion, there are many reasons for this change.
+ First and foremost, many companies run their SALEs almost entire year. See Koutons for example.
+ Second, companies have stopped giving huge cash discounts as we had witnessed earlier. Now, the offers are more like "Buy 1, Get 1 free. ", "But X, Get Y free", "But X, Get N% on Y". The intent is to clear the inventory.
+ Third, I think companies also don't wish to focus their sales over one month; but they would like proportionate sales across the year. I read the similar remarks by a Samsung official as well.
+ Lastly, a view from the buyer's side and not seller's. Today's buyer don't plan their wish list like our parents used to do. They just see the ad, or see the same at somebody's place and intend to have it in their home the next day.
People would buy a thing when they want and not just wait for the festival season to come.
~ Navjot Singh Sohanpal
It's the festival season in India and Divali is on Nov 9. The papers are full of advertisments, markets are full of hoardings, SALE banners are seen everywhere. Every company wishes to see their profit / revenue charts going up for this month expecting higher sales. I also went to the market hoping the surge in number of visitors but I don't think I found anything special. Every weekend, the market is as much flooded as I saw this weekend.
I observe this as just one of the indicators of the changing lifestyle of our society. Earlier, people used to wait for Divali to buy the car, music system, TV, some gold or whatever. Now, people don't wait for this festival season to go out with their shopping lists. In my opinion, there are many reasons for this change.
+ First and foremost, many companies run their SALEs almost entire year. See Koutons for example.
+ Second, companies have stopped giving huge cash discounts as we had witnessed earlier. Now, the offers are more like "Buy 1, Get 1 free. ", "But X, Get Y free", "But X, Get N% on Y". The intent is to clear the inventory.
+ Third, I think companies also don't wish to focus their sales over one month; but they would like proportionate sales across the year. I read the similar remarks by a Samsung official as well.
+ Lastly, a view from the buyer's side and not seller's. Today's buyer don't plan their wish list like our parents used to do. They just see the ad, or see the same at somebody's place and intend to have it in their home the next day.
People would buy a thing when they want and not just wait for the festival season to come.
~ Navjot Singh Sohanpal
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